Jonathan Grubin SendSocial “SendSocial allows individuals to send anything, anywhere, without knowing their recipient’s address.” - Im Gespräch mit Jonathan Grubin » Interview Blog

“SendSocial allows individuals to send anything, anywhere, without knowing their recipient’s address.” - Im Gespräch mit Jonathan Grubin

Klaus-Martin Meyer: Jonathan, you are a director and CCO of  Would you please introduce yourself and your company to our readers in Germany?

Jonathan Grubin: Thanks for this interview opportunity, Klaus-Martin.  I am an 18-year-old entrepreneur, from Newcastle, England.  I launched my first business when I was 14, and am now involved with a few things, including SendSocial and a membership club called Live Newcastle.

SendSocial allows individuals to send anything, anywhere, without knowing their recipient’s address.  As people become increasingly mobile, we wanted to create a solution to the problem of having a ‘static’ address, and wanted to increase people’s privacy when they use the internet.  What we arrived at is a process where you can send parcels to an individual’s Twitter ID or email address – we then provide the sender with an address-less barcode label, which can be read by our delivery partners.

We offer a 3-5 day collection and delivery service, starting at £3.99, which is cheaper than Royal Mail’s comparable service.  We launched in the UK in November 2009, and are working on bringing the service to other nations soon.

Klaus-Martin Meyer: Can you tell us a little bit about your team as well?

Jonathan Grubin: Our team was assembled in quite a unique way.  Ben Way, a serial entrepreneur who starred on Channel 4’s ‘The Secret Millionaire’ in the UK, tweeted an idea in March 2009 and asked for feedback on whether or not it had any legs.  From the responses he received, seven people were invited to make up his management team, creating a group of eight determined and energetic entrepreneurs.

We’re all located in different areas, in the UK, Denmark and Florida, and had not met each other before starting work on SendSocial.  Every member of the team has an entrepreneurial background, and we are led by Glen Richardson, our CEO.

Klaus-Martin Meyer: I saw the quick explanation video on your website.  My first thought was that it was just a service for people who are too lazy to ask for an address.

Jonathan Grubin: That is of course one reason why someone might use SendSocial, but is by no means the only one.  What we offer allows people to protect their personal details to a much greater extent in an online environment.  Imagine, for instance, that you buy something on eBay: do you really want to be releasing your address to a stranger if you don’t have to?  Being able to simply give the sender your email address and nothing else offers a lot of confidence and protection to consumers.  Because of this, I think that SendSocial will become incredibly useful in consumer-to-consumer environments, such as eBay.

People are also moving around much more than ever before, and have home, work, and maybe even holiday addresses.  Instead of having to phone a friend up before sending something, using SendSocial allows them to choose the most appropriate delivery address and is a great way of having a centralised address book with the most up-to-date information.  It makes sending and receiving items simpler for both the sender and receiver.  If you know you’re going to be at work when a parcel is coming, you can choose your work address as the delivery location, for example.

Klaus-Martin Meyer: Did you use the hype around Twitter to start a service that will move in a different direction in the future?  I can imagine that could be a nice way to shop online, without giving the retailer my real address.

Jonathan Grubin: Being able to send items through social networking sites like Twitter is a big part of what we’re doing, and is something that we want to expand, but we do have ambitious plans to grow the business further.  We are working on an API and are in the process of integrating with online retailers so that you can go shopping with just your email address or Twitter ID.  We want to build a business that will change the way people perceive the address, and working with online retailers is a big part of that.  What’s to say that, five years from now, no website will have to ask for your address at all?  That’s what we’re looking to achieve.

Klaus Martin-Meyer: Our last question is always the “five years” question.  Where do you see in five years’ time?

Jonathan Grubin: I guess this goes back to what I just said about no website ever having to ask for your address.  SendSocial has the potential to be your address book, whether you know someone’s physical address or not, and I’d like to think that in five years’ time everybody who shops online uses SendSocial as a way of receiving their items.


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